Marketing Programs Manager

Company:

Our client is a leading software provider within risk management. Their platform primarily seeks to showcase potential risks and encourage compliance. Consequently, enabling growth, providing clarity, and giving assurance for specialists in this field; without incurring any additional costs.

Role:

Our client is looking for a Marketing Programs Manager based in Washington D.C. / Virginia and other surrounding areas to help with the growth of the Public Sector Team.

The main focuses of the role are as follows:

• Building a strong understanding of key buyers in a different variety of sectors (Federal, State, Local Government and Educational); Primarily focusing on any problems or triggers that arise.
• Working alongside the Content Marketing Team, managing research and suggesting key points that will aid with the content development, webinar topics and email campaigns.
• Developing a strategic plan for the demand generation campaign, this includes a large variety of lead generation activities, meeting pipeline targets and quarterly lead generation.
• Helping the Sales Development by delivering revenue accountability and have a clear form of communication to execute effectively and with an impact.
• Making data driven decisions on the planning for campaigns by reviewing the outcomes from previous campaigns and using that knowledge for future reference.

Person:

The ideal candidate will have:

• Management and marketing campaign creation experience.
• Experience in the U.S. Public Sector.
• SaaS Software Experience – ideally Risk Management or related but not essential.
• Be able to work remotely.

Benefits:

Competitive salary plus benefits.