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Marketing Programs Manager

Marketing Programs Manager
1st February 2021 abbiew
    Published
    1st February 2021
    Category
    Other  
    Job Type

    Description

    Company:

    Our client is a leading software provider within risk management. Their platform primarily seeks to showcase potential risks and encourage compliance. Consequently, enabling growth, providing clarity, and giving assurance for specialists in this field; without incurring any additional costs.

    Role:

    Our client is looking for a Marketing Programs Manager based in Washington D.C. / Virginia and other surrounding areas to help with the growth of the Public Sector Team.

    The main focuses of the role are as follows:

    • Building a strong understanding of key buyers in a different variety of sectors (Federal, State, Local Government and Educational); Primarily focusing on any problems or triggers that arise.
    • Working alongside the Content Marketing Team, managing research and suggesting key points that will aid with the content development, webinar topics and email campaigns.
    • Developing a strategic plan for the demand generation campaign, this includes a large variety of lead generation activities, meeting pipeline targets and quarterly lead generation.
    • Helping the Sales Development by delivering revenue accountability and have a clear form of communication to execute effectively and with an impact.
    • Making data driven decisions on the planning for campaigns by reviewing the outcomes from previous campaigns and using that knowledge for future reference.

    Person:

    The ideal candidate will have:

    • Management and marketing campaign creation experience.
    • Experience in the U.S. Public Sector.
    • SaaS Software Experience – ideally Risk Management or related but not essential.
    • Be able to work remotely.

    Benefits:

    Competitive salary plus benefits.

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